1. Not talking to a favorite customer
Why you should pick a favorite customer:
You'll attract other customers who are like your favorite customers
You'll know the exact language, formality, and content to share. It cuts out the confusion and fear of writing when you can picture the face of just one customer who you're talking to. You'll find yourself becoming more personable and genuine in your writing.
2. Not clearly stating what you do
You should be able to explain what you do in 3 ways:
To a toddler - > One sentence
This goes "above the scroll" of your website. It should be short and snappy so everyone knows what you do and who you do it for.
To a man in an elevator -> One paragraph
This is further down on your page and can include a description of the problem the customer is facing and how they will feel after using your solution.
To a possible investor - > 3 paragraphs
This is an opportunity to get really detailed, and include your background and the reason why you, specifically, should be hired.
3. Not having a clear call to action on every page
What is a call to action?
A specific action you want your site visitors to take, like:
Why do I need a call to action?
People are moving fast on websites. If you make it easy for them to know the next steps, they'll tend to do it.
How do I create a call to action on Wix?
For a button, click "add button" and link to the desired page.
For a phone call, type in your phone number, highlight the text, and create a link to call. (Mobile users will find this helpful!)
For an email, enter your email, highlight it, and create a link so they can instantly email you.
My favorite is creating an actual form with First Name, Email, and Message. You can make a phone number field optional.
4. Having too much or not enough content
How much content should I have on my website?
From an SEO (get found on Google) perspective, at least 300 words is ideal. 800 words puts you in even better standing. Keep in mind the content should be meaningful. Consider it like a great appetizer: tantalizing enough to get your attention, but small enough to still want dinner.
I build brands for busy professionals who want a gorgeous design, an elevated customer experience, and want to be found on Google. I specialize in helping small, service based businesses.